Play Qiddiya City Partners with WTTC to Ignite a New Era in Saudi Tourism
(IN SHORT) The press release announces Play Qiddiya City as a new Destination Partner with the World Travel & Tourism Council, highlighting its role in transforming Qiddiya City into a world-class travel and tourism hub. Positioned near Riyadh and part of Saudi Arabia’s Vision 2030, Qiddiya City is designed to diversify the economy and enhance residents’ quality of life through an immersive “Power of Play” approach. The partnership is underscored by strong leadership remarks from both WTTC President & CEO Julia Simpson and Play Qiddiya City Director General Ross McAuley, who emphasize the innovative and global ambitions of the project. Key attractions such as a revolutionary motorsports track, a record-breaking rollercoaster, and the region’s largest water park illustrate the bold, visionary plans that aim to make every experience in Qiddiya City exceptional.
(PRESS RELEASE) LONDON, 2025-Apr-7 — /Travel PR News/ — The World Travel & Tourism Council (WTTC) is excited to announce that Play Qiddiya City has joined as a new Destination Partner, representing a transformative step in Saudi Arabia’s evolving tourism scene. In its role as the destination marketing and management organisation (DMMO) for Qiddiya City, Play Qiddiya City is committed to elevating this vibrant locale into a premier global hub for travel, tourism, and play.
Situated only 40 minutes from Riyadh, Qiddiya City stands as one of Saudi Arabia’s most ambitious giga-projects, brought to life under the Vision 2030 initiative. This visionary development aims to diversify the economy and enhance the quality of life for its residents by integrating a unique “Power of Play” concept across its development. With an array of immersive experiences that span entertainment, sports, and culture, Qiddiya City is set to revolutionize leisure.
WTTC President & CEO Julia Simpson stated, “Play Qiddiya City represents the innovation and dynamic change that are at the core of Saudi Arabia’s rapidly advancing travel and tourism industry. Qiddiya City is more than just a destination—it is a movement that is reshaping how tourism, leisure, and cultural experiences are experienced.” She added that WTTC is thrilled to support Play Qiddiya City’s journey toward redefining travel in the region, emphasizing the partnership’s dedication to sustainable development and its ambition to set new standards in global entertainment and leisure.
Echoing these sentiments, Ross McAuley, Director General of Play Qiddiya City, remarked, “Our collaboration with WTTC is a pivotal moment as we introduce Play Qiddiya City on the international stage. As champions of play, we believe that the time has come for Qiddiya City to showcase an unmatched blend of sports, entertainment, and cultural attractions.” He expressed enthusiasm about welcoming visitors from across the globe to experience the city’s innovative offerings, including theme parks, sports venues, and a dedicated esports and gaming district.
Among Qiddiya City’s standout attractions are plans for a state-of-the-art motorsports track featuring “The Blade,” noted as the world’s first cantilevered track section; Falcon’s Flight, a record-breaking rollercoaster in terms of height, speed, and length, located within Six Flags Qiddiya City; and Aquarabia Qiddiya City, set to be the largest water park in the region. These projects embody Qiddiya City’s philosophy that “ordinary needs an extra,” ensuring that every experience provided is truly extraordinary.
Media contact:
SOURCE: World Travel & Tourism Council